I have partnered with strategists to execute daily/weekly postings on Facebook, Instagram, Twitter and Snapchat. I have created original content to engage and grow target audience - paid and organic.
Brand Management: I have designed, updated and owned brand style guides with all key business and strategic stakeholders.
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"I worked with Scot on multiple projects that required original and branded design, usually on tight deadlines. He is a creative that is very open to collaboration, made it a point to understand the scope and needs of each project and Scot always delivered the goods!"
Michael Boretz - Producer, Disney Interactive
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"Scot has a great deal of experience developing and branding shows both live-action and animated for web experiences and also internal pitches. He is patient, nurturing, and supportive supervisor, passionate about growing the skill-set of his team and himself. He often kept the integrity of projects grounded and focused, ensured that the quality of work going public was at its best quality, and managed expectations between the creative and executive teams well. I'm fortunate to have been mentored by such a talented and great guy."
Katia Oloy - Visual Development Artist, Disney
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"Scot is one of the most creative artists I've had the pleasure to work with. Always positive, always delivering more than expected and always making the projects he's working on look better than they sometimes are. As producer of many of Disney's original video series, I worked closely with Scot as he delivered style guides, logos, storyboards and strong creative leadership to myself and the team."
Brian Lerner - Producer and Head Writer, Disney Interactive
Website Redesigns
Create cleaner, user friendly sites, with simple messaging and a streamlined experience.
Tools: Sketch, InVision, Figma, Photoshop.
Creative Problem:
To breakthrough the clutter of competing cancer care advertising activity, and differentiate themselves from their local and national competitors, practices in The Network need to move beyond the standard cancer advertising formula of hero physician profiles and advanced technology shots. They also need to address and overcome awareness and perception issues – many patients assume that hospitals offer better care, broader support and more resources. Finally, given that practices in The Network are each branded separately and sometimes feature different specialties, this campaign must be adaptable and locally “ownable.”
When finished, this campaign should be “innovative,” “attention-grabbing” and “different” by design.
Desired Tone/Voice:
“Optimistic, but real”
Brand Standards – Local Practices:
Each practice features different positioning and associated design elements (e.g. logos), which vary significantly in color, complexity and use guidelines. Campaign assets must allow for varied usage, without dominant or “heavy” colorization (e.g. white backgrounds and limited design elements may work best).
Customization Options:
From a design perspective, the practices most typically alter logo, colors and imagery (when allowed). From a copy perspective, the practices most typically alter location and contact information, physician information, and the specific technologies they utilize.
Other Considerations:
Featuring or allowing for optional use of “diverse” (age, race, etc.) patient imagery may help practices maximize the impact of these campaign assets.
Campaign Deliverables:
(8) Display ads; (2) Print ads (horizontal, vertical); (10) Social ads (5 themes, square & rectangle); (1) Radio spot (fully produced + script); (2) Outdoor layouts (horizontal, vertical); (1) Television spot (:30, customizable); (2) Social cutdown videos (:10 + :15)
Recognition:
Best Design Award Winner by DesignRush: The Best Medical Print Designs
A-B-C.
A-Always, B-Be, C-Closing.
Always be closing.
Always be closing!
"I've worked with Scot for several years. As a copywriter, I feel confident whenever I work with him on projects, because I know that he understands the pivotal relationship between copy and design. Scot's design knowledge is first-rate and he brings a fresh perspective that adds a flare of innovation to even the most mundane projects, while he also implements a keen understanding of established principles. I think any company that uses him is fortunate to have such a talented and sharp individual whose engaging personality also makes him a true asset."
Tom Badzey - Lead Copywriter, Guthy Renker
It may be "kid stuff" - but this is serious business!
At Maker Studios and Disney Interactive, working in conjunction with the animation team, marketing, writers and key stakeholders, my role as Sr Art Director was to manage and create all branding aspects of these shows, including logos, ad campaigns, promos, style guide, press kit, channel art, merchandise and more.
The series "Wonder Quest" launched a full 360 campaign including multiple billboards, paid digital ads and banners, video trailer, social media blasts, and merchandise. All created by myself and team.
I also worked directly with merchandise team to create items sold on MakerShop.com, including Shopify site updates, seasonal promo banners, and email blasts to promote and increase sales.
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I am also particularly proud of “It’s a Small World: The Animated Series,” which I co-created from scratch.
Leading art team in visual development, ensuring alignment with Disney Brand, IP, and assets. Worked in partnership with Powerhouse Animation team, located in Austin, Texas. The completed 8 episodes, sponsored by Rosetta Stone, was integral in driving the Rosetta Stone Kids App to #1 in the app store for language learning.
"Imagine for a moment the weight of taking a beloved IP such as the "It's A Small World" ride and being tasked with creating something new and innovative that was true to such an iconic piece of Disney history. Scot was able to lead the art team through this difficult task and keep the project fun and exciting for everyone involved. The feeling of true collaboration on this project was unlike many projects of this level tend to have, and that was due to Scot's ability to communicate efficiently and his artistic leadership and direction."
Brad Graeber
Chief Executive Officer, Powerhouse Animation Studios, Inc.
"As Art Director on “it’s a small world: the animated series,” Scot oversaw and lead the visual development of the entire series. The design of the characters, environments, and all our graphics was created by him or under his direction. During his tenure with Disney Interactive, Scot was key to all our graphic design work. He very creatively executed the many graphic needs of our productions, from title logo design to character design, to every presentation deck created here – and always inside tight deadlines."
Ed Squair
Video Producer at Disney Interactive
DESIGN BEHIND THE SCENES, THE MAKING OF IT’S A SMALL WORLD: THE ANIMATED SERIES - Click Here
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At Disney Interactive, our team created original video content featured on Disney.com, Disney's YouTube, Babble, Spoonful, Disney Junior, Oh My Disney, and social media networks. From Disney-branded cooking segments, crafts, animated shorts, and silly tween comedy - this was family friendly entertainment for the "Kids and Moms" demographic.
Here I oversaw the creative team and was responsible for the overall visual appearance of content, and how it appealed to the teen/tween/co-view audience.
Promos for various brands. Created for FOX SPORTS, FANSERV & more
I have designed assets for several major events including signs, booths, t-shirts, menus, posters, neon signs, wall coverings, napkins, wristbands, etc. Lots of print, lots of random stuff! Huge team effort, each event demanded unique high volume assets - all at tight up-to-the-last-minute deadlines.
PAX
Boston Marathon
Jadot Wines
SXSW Ozarka Water
Sundance
VidCon
ComicCon
NewFronts
Part of the Walt Disney Company, Maker Studios is the global leader in short-form video and the largest content network on YouTube. Maker's content and creators attract billions of views every month across social and on-demand platforms worldwide.
I served as the central point for all in-house creative requests, and it was VERY BUSY. You name it, we made it!
Key Highlights:
• Managed daily workflow of creative team with up to 5 direct reports and outside vendors. Provided much needed structure and process in a chaotic environment. Created design briefs and oversaw project requirements.
• Art Direction: Worked with programming, network, sales, and stakeholders for all marketing material including social feeds, merch, photoshoots, events, series key art, outdoor advertising, digital campaigns, and channel branding.
• Brand Management: Updated and owned brand style guides with all key business and strategic stakeholders.
• Social Media: Partnered with strategists to execute daily/weekly postings on Facebook, Instagram, Twitter and Snapchat. Created original content to engage and grow target audience (Gaming, Comedy, Beauty, Pop Culture.)
• Collaborated with Tech team to develop new tools for optimize workflow for asset creation. Worked with Content Ops to manage monthly asset delivery to distribution partners (Sony Vue, Sling Tv, YouTube Red, etc.) Worked with UX team to contribute to Maker.tv and video apps.
• Worked directly with merchandise team to create items sold on MakerShop.com, including Shopify site updates, seasonal promo banners, and email blasts to promote and increase sales.
• Supported Events/Marcom staff to create all event needs: booths, signage, social promotions, shirts and more for CES, PAX, NewFront, Cannes, VidCon, Sundance, Comic Con.
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"Scot is one of the best managers I've worked with. He developed a great team culture, managed multiple projects and found balance between the flow of incoming project requests and team and time management. He's also a manager that is a great designer and is hands on when needed."
Nick Arciero - Designer, Maker Studios
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"I am recommending Scot Forbes, based on his skill sets and experience within the fields of Digital Marketing and Design. He has many years of experience conceptualizing and creating beautifully executed, successful campaigns that have elevated the quality and exposure of many Disney Interactive and Maker Studios branded series, events and products. He can pitch exciting concepts on the fly and see them through from beginning to end with thoughtful direction. He always strives to make our working environment an exciting, collaborative place to be in, where we can all bring our ideas to the table and find a way to push them to the next level."
Seth Martini - Senior Designer, Maker Studios
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"Scot is an absolute pleasure to work with, bringing the right kind of positive attitude and inclusion a team needs to stay creative. From brainstorming to the final delivery, he always makes sure everyone has all they need to succeed.
During our time working together, I witnessed Scot roll with the punches through a variety of obstacles, without losing a smile and sense of humor, always keeping the team on track and energized as a cohesive whole. If you have worked with the personalities and dynamics of the media world, you can understand how difficult that truly is.
Scot also has some serious chops, and can deliver whatever kind of project you throw at him, which in the weird world of Social Media and YouTube, can be pretty random!"
Brandon Warner - Senior Designer, Maker Studios
Promotion for major recording artists.
THE WEEKND
John Legend
Tegan Marie
Charlie Puth
I created this awareness campaign for the CDC to encourage COVID-19 vaccinations, using humor and a goofy vintage 90s style, to capture the attention of the young adult male audience.
As Creative Director and project lead: I was responsible for overall concept and pitch, script, storyboard, art direction, on-set direction, and production oversight. This was my project from start to finish.
Campaign: Protect Yourself: It’s What Mainers Do
Client: Maine CDC / Department of Health & Human Services
Concept: A comedic “safety tip” PSA, with the message to get vaccinated like “a real MAINER.”
Audience: 18-30 males, rural, state of Maine.
Set-Up: He is standing in front of a green-screen which displays (obvious) stock footage. The look is a purposefully low-budget looking production. (Think cheesy “use car dealer” commercial, or early 90s PSA.)
Lead Performer: Juston McKinney
Written by: Scot Forbes & Juston McKinney
Production & Editing: Timber & Frame
Results:
A campaign total of 7,437,603 impressions across television, radio, and digital and social ads.
Television: 1,482,744 traditional TV impressions from 1,871 traditional TV spots scheduled statewide on all major local stations during local news, daytime syndication, sports, specials, and late night.
Radio: 1,662,814 traditional radio impressions from 2,292 traditional radio spots scheduled statewide on 17 radio stations in a variety of formats. Streaming audio statewide on Pandora, SoundCloud, SiriusXM reached 70+% of all subscribers.
Digital Ads: 2,410,922 impressions delivered on geographic and demographic targeted video units that ran on desktop and mobile.
Social Ads: 1,881,123 impressions delivered on Facebook, Snapchat, and TikTok through geographic and demographic targeted image and video units (using :30 TV spot). The social ads reached 155,984 unique people across all three platforms and yielded 154,344 post engagements on Facebook alone.
When Pocket Watch partnered with HULU to deliver their amazing original online content to tv, they needed key art assets and they needed them asap.
Having managed the content delivery process at Maker Studios, they turned to me to handle the job.
My challenge was I had limited time to create 8 different sizes and specs (vertical and horizontal) for 7 shows. This was no easy task.
Yikes!
I had a Dropbox filled with raw photos, the Pocket Watch style guide, and the HULU Content Partner guidebook. I designed everything from scratch to fit the various requirements, much like a giant puzzle. Each show needed to look distinct, but everything still had to fit under a cohesive Pocket Watch brand umbrella. Bright, a bit silly, and of course… strictly for kids!
What you see here is small sample of the work.
In case you are thinking, “Hmmm, I’ve never heard of this…” My advice is go ask your 10 year old nephew! ;) These channels are HUGE, the top of their class.
Combined, they total 50+ Million subscriptions on Youtube alone.
Learn More: https://variety.com/2018/digital/news/pocketwatch-hulu-amazon-youtube-kids-shows-1202976653/
Web design - desktop and mobile.
Re-designed pages and shopping flow.
Delivered final Adobe XD files to dev team.
I have worked with programming, producers, network, sales, and all key stakeholders for promo material - including photoshoots, series key art, outdoor advertising, digital campaigns, and channel branding.
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Also included here is the "Villian's Celebration!" ad for the Disneyland Halloween campaign. This was 100% my concept that I successfully pitched to Disney Parks.
