When Pocket Watch partnered with HULU to deliver their amazing original online content to tv, they needed key art assets and they needed them asap.
Having managed the content delivery process at Maker Studios, they turned to me to handle the job.
My challenge was I had limited time to create 8 different sizes and specs (vertical and horizontal) for 7 shows. This was no easy task.
Yikes!
I had a Dropbox filled with raw photos, the Pocket Watch style guide, and the HULU Content Partner guidebook. I designed everything from scratch to fit the various requirements, much like a giant puzzle. Each show needed to look distinct, but everything still had to fit under a cohesive Pocket Watch brand umbrella. Bright, a bit silly, and of course… strictly for kids!
What you see here is small sample of the work.
In case you are thinking, “Hmmm, I’ve never heard of this…” My advice is go ask your 10 year old nephew! ;) These channels are HUGE, the top of their class.
Combined, they total 50+ Million subscriptions on Youtube alone.
Learn More: https://variety.com/2018/digital/news/pocketwatch-hulu-amazon-youtube-kids-shows-1202976653/